The marketing methodology we implement looks at ensuring that six core areas of our communications are always aligned

• Audience
  • It’s crucial to clearly identify and qualify the individuals that we are trying to reach
• Content
  • Content is king, and the very basis for organic community building
• Channels
  • Reaching out through the right channels is the best way to effectively deliver a message
• Budget
  • Budget does still determine the scale a project can grow both large and fast
• Timeline
  • All of the above must fit into an overall timeline to provide the best results
• Strategy
  • All of these elements coalesce into a unified, holistic strategy that we can implement

We will focus on our efforts on six key activities as well:

• Marketing Strategy
  • Cultivate a deep understanding of the project in order to build a holistic strategy with targeted deliverables. This create a solid foundation for growth and ensures alignment of all stakeholders. This allows to communicate clearly with our community
• Community Building
  • Plan and implement strategy from pre-launch to growth. Ensure the strategic vision is applied to everyday community growth, management and engagement across time zones.
• Content Creation
  • Plan, craft and curate relevant content for our strategy and objectives. We have resources to create varieties of content and we will use the best marketing mix to meet our goals.
• Public Relations
  • Design and implement a value lead and purpose-driven, integrated communication strategy for our project. This will increase awareness and share of voice through a variety of campaigns.
• Branding
  • Craft and leverage authentic, trustworthy and future proof branding. Ensure communication and marketing strategies are aligned with a solid brand identity, and further prove your mission not only with statements, but actions.
• Fundraising
  • Leverage our network internally and externally to bring fundraising opportunities and introductions. Connect the project to relevant individuals and groups to further develop.

Finally, we will adopt AGILE & PDCA methodologies to always improve on our current actions:

7.3 Key strategic partnerships